Magazine Lecture #1

It's finally starting to dawn on me that in a few months, my time at University will be over. In these final months we are carrying on with our dissertation, starting our new magazine module and  recapping on law that we starting in the first year.

Jacqui Thornton, our new lecture who is teaching this module has been in the business for many years and has had experience in a wide variety of journalism jobs.

Lecture 1

Important Factors 

• Contacts and Ideas are the two most important things in the Journalism world and they can help you make a career. 
• Lead time relates to the time from when the article is prepared, to when it's printed. 
• Magazines are picture lead and a lot of the time in journalism, you will need to write to the picture. 
• Trade magazines are often good starters when looking for a job in print journalism.

History
Gentles Magazine - 1731, London
Dress + Vanity Fair - 1913
Vogue UK - 1916
Marie Clare - 1988
First - closed 2008
Maxim + Arena - closed in 2009
More! - closed 2013

Vogue UK was started in London in 1916 as there was a high demand for US Vogue but as the US couldn't ship the magazines over due to the war, the UK decided to set up there own.
In 2007, Vogue ran 2,020 pages of advertising at an average of £16,000 a page. This made them an income of £32 million. As an avid Vogue and fashion magazine reader, in some ways, this doesn't surprise me in the slightest. A large chunk of the magazine is full of high fashion advertisers and the fact that they make such a high profit through this does not surprise me.

Print sales of Marie Clare have dropped by 14% since early 2009 and now the figures start at 230,973.

The Independent Newspaper was set up in 1986 with the first copy being printed on the 7th October of that year. Originally it was a broadsheet and was produced by Newspaper Publishing plc and created by Andreas Whittam Smith, Stephan Glover and Matthew Symonds. All three partners were former journalists at The Daily Telegraph. The newspaper was created at an extremely important time in newspaper history as Rupert Murdoch was challenging old practices of the print unions and defeating them in the Wapping dispute. The Wapping dispute was a significant turning point in the history of the trade union movement and UK industrial relations. It relates to 6,000 newspaper workers going on strike.

There are 3,000 magazines in total in the whole of the UK. When thinking of what magazine would have the biggest readership in the whole of the UK, in my mind, along with many others, I would think of such publications as Vogue, Mens magazines and other similar magazines. However Tesco in fact has the biggest readership, overtaking The Sun in 2012.

Differences between newspapers and magazines:

• Subscriptions
• Paid for/free
• Lead Times
• Importance of Advertising

The future of journalism

• Ipad/Smartphones
• Make your own magazines - this can already be done in some ways on things like Flipboard and some newspaper applications
• New launches such as Guardian Technology
• Online - Radio Times triples website traffic
• Conde Nast - release things at different times of the day to get the most traffic