From a Production aspect, media industries produce goods and services to audience and it can be debated how much media production can be compared to other patterns of industrial production. Ultimately, production involves creativity and this can be highly related to advertisement to such things as films and music videos where the production side help get the best advertisements possible in order to promote the up and coming product. Consumption relates to the way media audiences consume media texts and services. The engagement of audiences can be portrayed through new media websites such as Twitter, Facebook and Youtube, where audiences can consume productions such as videos and pictures. Ultimately, this can also be shown through virtual reality and the way many people use social networking sites and video games to consume a product and become engrossed in a separate (and sometimes better) world than their own.
Many media texts can portray identity very clearly and the media use this tool in order to make an audience feel as certain way. Media texts frequently draw on images and ideas to construct identities to do with locality, gender, class, ethnicity, sexuality and ‘otherness’. In many cases, the media construct these themselves. An example of this is television programmes such as Skins which use many different identities and personalities in order to make viewers get a certain view of the characters and the age group behind the characters. Ultimately, in Skins’ case and many other stereotypical teenage television programme, these stereotypes are far from the ordinary and they end up making secondary audiences such as parents and the older generation, that all teenagers are like this rather than the minority.
Regulation is another important aspect of the media and it portrays the way practices are established to shape or encourage media production and media representation to occur in particular ways. For example, the PCC (Press Complaints Commission) handle the regulation of many new media products and maintain a particular standard that new media organisations must abide by. Not only this, but we as the audience can be the regulator by simple ways of just choosing not to watch a programme due to it being inappropriate, not to our humour or just because we don’t enjoy the genre. Ultimately, this can relate to being an active or passive viewer and the ways in which you can choose to regulate yourself into analysing a piece of media and being an active audience, or just choosing to believe what you are told and therefore being a passive audience member.
Many media texts can portray identity very clearly and the media use this tool in order to make an audience feel as certain way. Media texts frequently draw on images and ideas to construct identities to do with locality, gender, class, ethnicity, sexuality and ‘otherness’. In many cases, the media construct these themselves. An example of this is television programmes such as Skins which use many different identities and personalities in order to make viewers get a certain view of the characters and the age group behind the characters. Ultimately, in Skins’ case and many other stereotypical teenage television programme, these stereotypes are far from the ordinary and they end up making secondary audiences such as parents and the older generation, that all teenagers are like this rather than the minority.
Regulation is another important aspect of the media and it portrays the way practices are established to shape or encourage media production and media representation to occur in particular ways. For example, the PCC (Press Complaints Commission) handle the regulation of many new media products and maintain a particular standard that new media organisations must abide by. Not only this, but we as the audience can be the regulator by simple ways of just choosing not to watch a programme due to it being inappropriate, not to our humour or just because we don’t enjoy the genre. Ultimately, this can relate to being an active or passive viewer and the ways in which you can choose to regulate yourself into analysing a piece of media and being an active audience, or just choosing to believe what you are told and therefore being a passive audience member.
A large aspect of the new media world is advertising and the way in which advertising functions are used to promote products. Consequently, it is a huge industry and without it many organisations would not get near enough money as they would without it. An example of this is many make-up brands, they use billboards, magazine advertisements (ones that suit their primary audience) and television adverts to branch out to a variation of audiences who before may of not heard of their product, or who may be interested in a new and up and coming product. Furthermore, a good example of this is Coca Cola who in 2009 spent $460 million on advertising globally, and £36 million just in the UK; much of this was spent on online advertising due to the way it is far more easily accessible and can be accessed globally rather than in particular countries.
Image taken from Flickr, Pictures_of_Money
Traditional commercial TV sells audiences to advertisers, NOT programmes to viewers.
Meaning and Culture
Production provides a context and the need to address ‘core buyers’. It can be argued that it is the younger generation who are the ones who are aimed at due to them having a more disposable income than other generations, therefore enabling them to buy the latest game or magazine without having much else to purchase. Meanings are often negotiated and contested by audiences and the resistances to campaigns such as graffiti can be debated widely to whether it is art, or vandalism. On one hand artists such as Banksy who travel the UK ‘vandalising/creating art’ on walls etc is loved by the world and especially Britain, and can be said to be a large part of our artistic culture. However, many youths who do a similar thing can often be said to be vandals and be giving a bad name for doing a very similar thing.
Meaning and Culture
Production provides a context and the need to address ‘core buyers’. It can be argued that it is the younger generation who are the ones who are aimed at due to them having a more disposable income than other generations, therefore enabling them to buy the latest game or magazine without having much else to purchase. Meanings are often negotiated and contested by audiences and the resistances to campaigns such as graffiti can be debated widely to whether it is art, or vandalism. On one hand artists such as Banksy who travel the UK ‘vandalising/creating art’ on walls etc is loved by the world and especially Britain, and can be said to be a large part of our artistic culture. However, many youths who do a similar thing can often be said to be vandals and be giving a bad name for doing a very similar thing.
A-level media will help for the first few weeks, then evberyone else will catch up!
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