Alexa Rankings 3/12/2013

Above are the most recent Alexa ranking of WINOL in comparison to other student journalism sites and professional local publications. From last term we have got higher globally, however when looking at the UK ranking, we have gone down slightly, although not by much at all. Consequently, although we haven't gained as many new Twitter followers as I had hoped this semester, we have gone up in our Global Rank and have also been getting a lot of page views for www.winol.co.uk as a whole.

Google Circulation 25th November - 1st December

These are the figures for the past week, relating to how many people have visited the WINOL site through typing 'WINOL' into Google. Consequently, we do get most of our viewers through twitter and linking straight to the site itself but we could still do with these figures being higher than they are.

On a positive note, in the past week WINOL has won the award for 'News Day of the Year' at the BJTC awards and we have had praise from Geoff Hill who is the Editor of ITV News! Ultimately, it portrays what a fantastic course we have here at Winchester and also how we work as a team and can make professional and outstanding work for students of our age.

Google Circulation Figures

From looking at the above graphs, we are getting a fair number of viewings through people typing 'winol' into Google. Ultimately, we are getting far more viewings and page views than before but mostly this can be seen through Twitter and people visiting the site from there. My aim in the next few weeks before the holidays is to try and boost our Twitter followers much more and keep promoting WINOL as much as possible. 

Monday 4th - Sunday 10th Circulation Figures

These are the circulation figures for the previous week of views on www.winol.co.uk.
As I have previously stated, the figures aren't as a high as they were this term, BUT however, we are getting new unique viewers and also people who are staying on the site for longer to look at other news stories or features.

Alexa and Google Analytics Rankings for WINOL

Below are the past weeks views on WINOL taken from Google Analytics. Similar to previous weeks, the views on www.winol.co.uk should be at it's highest on a Wednesday and Thursday after the new bulletin has come out. The lowest views are on a weekend, I believe that by reporters putting up stories on a weekend, and using social media to broadcast this, it would heighten the viewings for WINOL. 

Similarly, the below screen shot is of the newest Alexa rankings. It has shown that since the 30th when I last looked at the rankings, we have gone up in the Global ranks, however gone down slightly in the UK rank. This is something I believe we can improve on in the next few weeks coming up to Christmas.

Alexa Rankings 30/10/13

Below are the most recent figure taken from www.alexa.com. 

I have used a mix of other student journalism websites, as well as other competitors in the local journalism world. When looking at our UK ranking, we are far ahead of our student competitors East London Lines, JMU and WNOL who both don't even have a UK ranking. In relation to local newspapers, we are far ahead of The Hampshire Chronicle however the Basingstoke Gazette and the Daily Echo are slightly ahead of us. However, it is important to remember, in student terms we are producing the best student Journalism around. Globally, we have a long way to go when comparing it to statistics from the beginning of the year (23/01/13) when WINOL was 460,940 Globally and had a UK ranking of 33,950. I am hoping over the next month, we can improve on this global ranking, by social media strategies i.e. making the most of Twitter and Facebook. Also, using our website to our advantage and keeping up to date with text stories and features. 

Monday 28th Circulation Statistics

Below is the circulation statistics for the past week on www.winol.co.uk. For the past few weeks the circulation has been fairly low in comparison to what we are used to. However Sunday evening the circulation stats peaked at 95 which is the highest viewings we have had this term according to Google Circulation. 

In the next week I plan to not only take over WINOL's circulation, but also the circulation for each magazine. Not only this but Shona Race, WINOL's promotional editor and I are planning a Twitter Takeover where we allow someone (a professional) to take over our twitter for an hour and people can send in questions that they want to ask. 

Google Circulation for WINOL 14th October - 20th October

Below is a bar chart relating to the number of views WINOL has received in the past week.

The graph shows that the lowest viewing days are Thursday and Friday, which technically should be our most popular days as WINOL has just been broadcasted. Ultimately, a way to overcome this is by me keeping on top of the social media particularly on Wednesday and Thursdays, allowing our audiences to know that our new bulletin is out.

This week I want to start making sure each reporter is taking good images with their packages. I then want to create a Tumblr account, to put all of our images on and therefore make the most of a variation of social media sites.

Circulation Figures

Currently WINOL currently ranks 1, 309,425 globally and 38, 579 in the UK. By using Google Analytics, I have created a few graphs which can show how our viewing ratings look over the past week. Also including some overall statistics about WINOL as a whole.

Below is a graph based upon the views WINOL has received each day in the past week. 

The charts below show the number of new and returning visitors for WINOL. Also the number of unique visitors which is the amount of visitors unduplicated (counted only once) over the course of the past month. Bounce rate relates to how many people stay for one story then leave.

I will create a circulation graph each Sunday evening ready for the Monday morning de-brief. Therefore we as a team can keep up to date with which days WINOL thrives and how to improve on the days where the views are low.